Stop Memorizing. Start Talking. What Business Owners Get Wrong About Media Interviews.

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Many business owners walk into media interviews over-prepared in all the wrong ways — memorized scripts, pages of notes, and so much information packed in that audiences tune out before the first key point lands. This article breaks down what journalists actually notice, why cramming works against you, and what real interview preparation looks like — including when it's completely appropriate to reference your notes and what to say when a journalist asks something you don't know.