You Gave a Great Interview. So Why Did Only 30 Seconds Make It to Air?
- Tonisha Johnson
- Jul 15
- 1 min read
Most leaders walk into a media interview ready to say everything. But broadcast doesn't work that way. You could give a 15-minute interview and walk away feeling like you nailed it — then watch the story air and see 30 seconds of yourself on screen.
That's not a flaw in the process. That's just how it works. Editors cut for time, for pace, and for the story they're already building. What survives isn't your longest answer — it's your clearest one.
My latest article breaks down what that means — and what to do about it before your next interview.
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